Flonase Allergy Relief

We’re Pregnant

INSIGHT: Pregnancy can make seasonal allergies worse, but taking medication during pregnancy is always a risk.

STRATEGY: Target pregnant mothers who suffer hay fever symptoms.

IDEA: Show common symptoms of pregnancy and announcing what’s to come.

EXECUTION: Print and Out-of-Home will focus on common symptoms of pregnancy.

PROPOSITION: Fluticasone nasal spray can be used to during pregnancy to combat hay fever symptoms.

Disciplines: Advertising, Design, Print

Flonase Allergy Relief (fluticasone propionate 50 mcg spay) is an approved OTC treatment for hay fever symptoms including nasal congestion, runny nose, sneezing, itchy nose and itchy, watery eyes in the United States.

Pregnancy can be a very confusing and stressful time. While pregnant women are unable to take certain medications during pregnancy nor while nursing, treating sickness and symptoms can be nearly impossible. However, Flonase Allergy Relief nasal spray is safe for pregnant women use. According to The National Health Service (NHS), Fluticasone nasal spray and drops can be used during pregnancy.

Always ask your healthcare professional before use while pregnant or nursing.

TARGET MARKET

Mom-to-be of two. She is very careful and always on-time. Except this time, she missed the narrow window of getting pregnant to avoid seasonal allergy time. She does not like to be down and out. Although she is pregnant, she like to stay on the move.

THE BRIEF

Who are we talking to? Pregnant mothers who suffer from hay fever and other allergy symptoms.

Why? Pregnancy can make seasonal allergies worse, but taking medication during pregnancy is always a risk.

Single minded proposition: Fluticasone (Flonase) nasal spray can be used to during pregnancy to combat hay fever and other allergies (caused by pollen, mold, dust, or pets).