My Brain on LSD (Leading Strategy Development)
PROBLEM
When students think of Subway, they think sandwiches.
AUDIENCE
Budget conscious college students/recent graduates who are learning adulting is not as easy as it may seem.
INSIGHT
College students/recent graduates appreciate the taste of home when adulting gets too hard.
ADVANTAGE
Subway offers their delicious cookies, like grandma use to make, minus the long drive.
STRATEGY
Show that Subway Footlong cookies are here for those long adulting nights.
CAMPAIGN IDEA
Long Nights
A campaign that show students how Subway Footlong Cookies are all they need to make their long nights even longer…but in a good way.
Intern long nights in the office…Student long nights in the library…(The responsible) roommate long nights in the ER.
Inspired by The One for Creativity–Young Ones 2025 Brief | Subway
PROBLEM
Kids (and teens) love fast-food. Who can blame them?
AUDIENCE
Middle to upper class households with parents of teens.
INSIGHT
Being a teen is tough. Hormones suck. Raising a teen is even tougher. Hormones still suck.
ADVANTAGE
Perdue Chicken and parents of teens have one thing in common, to raise a better future. Perdue raise better tasting chickens, and parents raise…well, you get the point.
STRATEGY
Show Perdue Chicken is just as crave–worthy as popular fast–food restaurant quality chicken.
CAMPAIGN IDEA
We Have (cluck cluck) at the House
A campaign showing there really is [insert popular chicken fast–food restaurant here] at the house, made with Perdue Chicken.
Inspired by The One for Creativity–Young Ones 2025 Brief | Perdue Chicken
PROBLEM
Vaseline Petroleum Jelly (VPJ) is perceived as old-fashioned compared to trendier brands.
AUDIENCE
Culturally savvy Gen Z who adopt brands that reflect their identity and cultural trends.
INSIGHT
VPJ is embraced in countless aspects of daily life, from minor first-aid to beauty hacks.
ADVANTAGE
Vaseline has been a household name as a trusted and reliable product for over 150 years. That’s over 1,050 dog years! If that’s not loyal, what is?
STRATEGY
Show Vaseline Petroleum Jelly is a versatile essential with countless uses.
CAMPAIGN IDEA
Sticky Situation
A campaign in partnership with TikTok star, Khaby Lame, showing Gen Z modern life-hacks using VPJ.
Inspired by The One for Creativity–Young Ones 2025 Brief | Vaseline
PROBLEM
Gen Z and Millennials are likely to be highly engaged on social media, but not so engaged in learning something more than the latest trending TikTok dance.
AUDIENCE
Gen Z and Millennial learners who steer more towards social media, than to studying.
INSIGHT
The hardest part of learning anything is staying motivated.
ADVANTAGE
Duolingo is the world’s #1 education app.
STRATEGY
Show why studying with Duolingo is more beneficial than social media…Or learn the hard way (I wouldn’t recommend this).
CAMPAIGN IDEA
Lesson Learned
A campaign showing Duo the Owl intervening in the most bizarre ways, Gen Z and Millennials study distractions.
Exit out of Duolingo to watch cat videos? Duo the Owl slaps the smart phone onto the ground…Duolingo and Chill turns into something else? Duo the Owl sits in between the love birds (pun intended)…Choose to answer grandma’s video call over completing the Duolingo lesson? Duo the Owl kidnaps grandma.
(no grandma’s were harmed during the creation of this ad)
Inspired by The One for Creativity–Young Ones 2025 Brief | Duolingo